Ultra Pure White → Sherwin Williams
The closest Sherwin Williams matches for Behr Ultra Pure White (PPU18-06), ranked by perceptual color distance.
Finding a Sherwin Williams Equivalent for Ultra Pure White
If you love Behr Ultra Pure White but need a Sherwin Williams alternative, you are not alone. This is one of the most common cross-brand paint matching searches, whether you are working with a painter who prefers Sherwin Williams, your local store does not carry Behr, or you simply want to compare prices across brands before committing.
Ultra Pure White (PPU18-06) is a very light white with true neutral undertones. Behr's cleanest, purest white. About as close to a true white as you'll find in any brand. No noticeable undertone. To find a good Sherwin Williams match, we need a color that captures not just the right depth (LRV 94) but also that specific undertone character. That is where Delta E color science comes in.
We calculated the perceptual color distance between Ultra Pure White and every Sherwin Williams color using the CIE2000 Delta E formula, which measures how different two colors look to the human eye. A Delta E under 2 means most people cannot tell the colors apart. Between 2 and 4, you might notice a difference in certain lighting. Above 5, the difference is clearly visible side by side.
The good news: there is a strong Sherwin Williams match for Ultra Pure White. Extra White (SW 7006) comes in with a Delta E of 1.6, which puts it in the "near-identical" range. Extra White is the closest SW match. Both are clean, neutral whites with minimal undertone. Nearly interchangeable.
Sherwin Williams Matches for Ultra Pure White
Extra White is the closest SW match. Both are clean, neutral whites with minimal undertone. Nearly interchangeable.
| Ultra Pure White | Extra White | |
|---|---|---|
| LRV | 94 | 86 |
| Hex | #F7F7F5 | #F1F1ED |
| Undertone | True Neutral | Neutral-Cool |
| Family | White | White |
Undertone Comparison
Ultra Pure White has true neutral undertones. Behr's cleanest, purest white. About as close to a true white as you'll find in any brand. No noticeable undertone.
Extra White has neutral-cool undertones. A bright, clean white with very minimal undertone. The slightest cool lean keeps it feeling fresh without being icy.
These two colors share the same undertone family, which is a good sign for a cross-brand swap. The undertone similarity means they will behave similarly as lighting changes throughout the day, and they should coordinate well with the same accent colors, trim, and furnishings.
How These Colors Behave in Different Lighting
Ultra Pure White in Your Room
Stays white in every lighting condition. The benchmark white that other whites are compared against.
Extra White in Your Room
Stays clean and white in most conditions. In very warm light, it can look slightly cool compared to warmer whites like Alabaster.
LRV and Brightness
Ultra Pure White has an LRV of 94, while Extra White has an LRV of 86. That means Ultra Pure White reflects noticeably more light. In the same room, Ultra Pure White will make the space feel brighter and more open than Extra White. If you are switching to the Sherwin Williams option, expect the room to feel slightly more intimate and cozy.
Best Rooms for Ultra Pure White
Behr recommends Ultra Pure White for: trim, ceilings, cabinets, modern interiors, bathroom. With an LRV of 94, this is a very light color that reflects a lot of light and works well in any room, including smaller spaces where you want to maintain a bright, open feel. It is light enough for whole-house use without making rooms feel washed out or sterile.
Extra White is recommended for: trim, ceilings, cabinets, modern interiors, bathroom. Both colors are recommended for similar applications, which confirms that this is a practical cross-brand match. You can use Extra White in the same rooms you planned for Ultra Pure White.
Ultra Pure White in Other Brands
Looking for Ultra Pure White equivalents in other brands besides Sherwin Williams? We have matches across all major paint brands.
Frequently Asked Questions
The closest Sherwin Williams match for Ultra Pure White (PPU18-06) is Extra White (SW 7006) with a Delta E of 1.6, which rates as a "near-identical" match. Extra White is the closest SW match. Both are clean, neutral whites with minimal undertone. Nearly interchangeable. Delta E measures perceptual color distance on a scale where under 2 means nearly identical, 2 to 4 means close with subtle differences, and over 5 means clearly noticeable.
No, they are not identical. Ultra Pure White is a Behr color with true neutral undertones and an LRV of 94. Extra White is a Sherwin Williams color with neutral-cool undertones and an LRV of 86. With a Delta E of 1.6, these are extremely close and most people will not spot the difference on a wall. Paint formulations differ between brands, so even colors with similar values can look slightly different due to pigment concentration, binders, and finish.
With a Delta E of 1.6, these colors are close enough to use in separate rooms of the same house without a jarring difference. However, avoid painting them on adjacent walls in the same room, as even subtle differences become apparent at a hard edge where two paints meet. For the smoothest result, use one brand consistently within each connected space and reserve the other brand for rooms that are visually separated.
There are several practical reasons to look for a Sherwin Williams equivalent. Price differences between brands can be significant on large projects. Availability matters if your nearest paint store or home center specializes in Sherwin Williams. Some painters have strong preferences for one brand's formula based on coverage, dry time, or workability. And if you are touching up existing Sherwin Williams work, matching within the same brand gives you the best consistency for seamless results.
Match calculations use Delta E (CIE2000) computed from Lab color space conversion. Color data sourced from manufacturer specifications. Last reviewed: March 22, 2026.