Ultra Pure White → Valspar
The closest Valspar matches for Behr Ultra Pure White (PPU18-06), ranked by perceptual color distance.
Finding a Valspar Equivalent for Ultra Pure White
If you love Behr Ultra Pure White but need a Valspar alternative, you are not alone. This is one of the most common cross-brand paint matching searches, whether you are working with a painter who prefers Valspar, your local store does not carry Behr, or you simply want to compare prices across brands before committing.
Ultra Pure White (PPU18-06) is a very light white with true neutral undertones. Behr's cleanest, purest white. About as close to a true white as you'll find in any brand. No noticeable undertone. To find a good Valspar match, we need a color that captures not just the right depth (LRV 94) but also that specific undertone character. That is where Delta E color science comes in.
We calculated the perceptual color distance between Ultra Pure White and every Valspar color using the CIE2000 Delta E formula, which measures how different two colors look to the human eye. A Delta E under 2 means most people cannot tell the colors apart. Between 2 and 4, you might notice a difference in certain lighting. Above 5, the difference is clearly visible side by side.
The good news: there is a strong Valspar match for Ultra Pure White. Du Jour (7002-6) comes in with a Delta E of 2.4, which puts it in the "excellent match" range. Du Jour is very close. Both are ultra-clean whites.
Valspar Matches for Ultra Pure White
Du Jour is very close. Both are ultra-clean whites.
| Ultra Pure White | Du Jour | |
|---|---|---|
| LRV | 94 | 90 |
| Hex | #F7F7F5 | #F4F2ED |
| Undertone | True Neutral | Neutral White |
| Family | White | White |
Undertone Comparison
Ultra Pure White has true neutral undertones. Behr's cleanest, purest white. About as close to a true white as you'll find in any brand. No noticeable undertone.
Du Jour has neutral white undertones. A clean, bright white with minimal undertone. Valspar's answer to Chantilly Lace and Extra White. When you want white that just looks white, without pulling warm or cool.
These two colors share the same undertone family, which is a good sign for a cross-brand swap. The undertone similarity means they will behave similarly as lighting changes throughout the day, and they should coordinate well with the same accent colors, trim, and furnishings.
How These Colors Behave in Different Lighting
Ultra Pure White in Your Room
Stays white in every lighting condition. The benchmark white that other whites are compared against.
Du Jour in Your Room
Stays white in virtually all lighting conditions. The most neutral white in the Valspar range. No surprises, no hidden undertones. Clean and dependable.
LRV and Brightness
Ultra Pure White has an LRV of 94, while Du Jour has an LRV of 90. These two colors reflect a very similar amount of light, so you should not notice a significant difference in room brightness when switching between them. The room will feel approximately the same in terms of light and space, which makes this a smoother transition.
Best Rooms for Ultra Pure White
Behr recommends Ultra Pure White for: trim, ceilings, cabinets, modern interiors, bathroom. With an LRV of 94, this is a very light color that reflects a lot of light and works well in any room, including smaller spaces where you want to maintain a bright, open feel. It is light enough for whole-house use without making rooms feel washed out or sterile.
Du Jour is recommended for: trim, ceilings, cabinets, modern interiors, bathroom. Both colors are recommended for similar applications, which confirms that this is a practical cross-brand match. You can use Du Jour in the same rooms you planned for Ultra Pure White.
Ultra Pure White in Other Brands
Looking for Ultra Pure White equivalents in other brands besides Valspar? We have matches across all major paint brands.
Frequently Asked Questions
The closest Valspar match for Ultra Pure White (PPU18-06) is Du Jour (7002-6) with a Delta E of 2.4, which rates as a "excellent match" match. Du Jour is very close. Both are ultra-clean whites. Delta E measures perceptual color distance on a scale where under 2 means nearly identical, 2 to 4 means close with subtle differences, and over 5 means clearly noticeable.
No, they are not identical. Ultra Pure White is a Behr color with true neutral undertones and an LRV of 94. Du Jour is a Valspar color with neutral white undertones and an LRV of 90. With a Delta E of 2.4, the difference is subtle and mainly visible in direct side-by-side comparison. Paint formulations differ between brands, so even colors with similar values can look slightly different due to pigment concentration, binders, and finish.
With a Delta E of 2.4, these colors are close enough to use in separate rooms of the same house without a jarring difference. However, avoid painting them on adjacent walls in the same room, as even subtle differences become apparent at a hard edge where two paints meet. For the smoothest result, use one brand consistently within each connected space and reserve the other brand for rooms that are visually separated.
There are several practical reasons to look for a Valspar equivalent. Price differences between brands can be significant on large projects. Availability matters if your nearest paint store or home center specializes in Valspar. Some painters have strong preferences for one brand's formula based on coverage, dry time, or workability. And if you are touching up existing Valspar work, matching within the same brand gives you the best consistency for seamless results.
Match calculations use Delta E (CIE2000) computed from Lab color space conversion. Color data sourced from manufacturer specifications. Last reviewed: March 22, 2026.