Jute → Sherwin Williams
The closest Sherwin Williams matches for Benjamin Moore Jute (AF-80), ranked by perceptual color distance.
Finding a Sherwin Williams Equivalent for Jute
If you love Benjamin Moore Jute but need a Sherwin Williams alternative, you are not alone. This is one of the most common cross-brand paint matching searches, whether you are working with a painter who prefers Sherwin Williams, your local store does not carry Benjamin Moore, or you simply want to compare prices across brands before committing.
Jute (AF-80) is a medium beige with warm golden undertones. A warm, golden mid-tone beige. Rich and earthy. To find a good Sherwin Williams match, we need a color that captures not just the right depth (LRV 43.51) but also that specific undertone character. That is where Delta E color science comes in.
We calculated the perceptual color distance between Jute and every Sherwin Williams color using the CIE2000 Delta E formula, which measures how different two colors look to the human eye. A Delta E under 2 means most people cannot tell the colors apart. Between 2 and 4, you might notice a difference in certain lighting. Above 5, the difference is clearly visible side by side.
The results are decent but not perfect. The closest Sherwin Williams option is Mega Greige (SW 7031) with a Delta E of 4.8, which is a "good match" level match. Mega Greige is grayer. You will want to test a sample before committing, as the difference may be noticeable in certain lighting.
Sherwin Williams Matches for Jute
Mega Greige is grayer.
| Jute | Mega Greige | |
|---|---|---|
| LRV | 43.51 | 38 |
| Hex | #BAAF9D | #B3ACA2 |
| Undertone | Warm Golden | Rich Greige |
| Family | Beige | Greige |
Undertone Comparison
Jute has warm golden undertones. A warm, golden mid-tone beige. Rich and earthy.
Mega Greige has rich greige undertones. A rich, warm medium greige. More depth than Anew Gray. A sophisticated neutral with real presence.
The undertone difference is worth paying attention to. While they are close in overall appearance, the different undertones mean they may diverge in certain lighting. Jute's warm golden quality may read differently than Mega Greige's rich greige character, especially in rooms with strong directional light or colored accents that could pull out one undertone more than the other. Test a sample in your specific room before committing.
How These Colors Behave in Different Lighting
Jute in Your Room
The golden warmth is consistent. Rich and grounding.
Mega Greige in Your Room
Warm and grounding. The greige quality is balanced and consistent across lighting conditions.
LRV and Brightness
Jute has an LRV of 43.51, while Mega Greige has an LRV of 38. That means Jute reflects noticeably more light. In the same room, Jute will make the space feel brighter and more open than Mega Greige. If you are switching to the Sherwin Williams option, expect the room to feel slightly more intimate and cozy.
Best Rooms for Jute
Benjamin Moore recommends Jute for: living room, dining room, bedroom, accent wall. With an LRV of 43.51, this is a medium color that is in the medium range, adding real depth and presence to a room. It works best in rooms with good natural light or as an accent wall color. In smaller or darker rooms, pair it with bright white trim to keep the space from feeling closed in.
Mega Greige is recommended for: living room, dining room, bedroom, accent wall, office. Both colors are recommended for similar applications, which confirms that this is a practical cross-brand match. You can use Mega Greige in the same rooms you planned for Jute.
Jute in Other Brands
Looking for Jute equivalents in other brands besides Sherwin Williams? We have matches across all major paint brands.
Frequently Asked Questions
The closest Sherwin Williams match for Jute (AF-80) is Mega Greige (SW 7031) with a Delta E of 4.8, which rates as a "good match" match. Mega Greige is grayer. Delta E measures perceptual color distance on a scale where under 2 means nearly identical, 2 to 4 means close with subtle differences, and over 5 means clearly noticeable.
No, they are not identical. Jute is a Benjamin Moore color with warm golden undertones and an LRV of 43.51. Mega Greige is a Sherwin Williams color with rich greige undertones and an LRV of 38. With a Delta E of 4.8, you will likely notice a difference, especially in bright or direct lighting. Paint formulations differ between brands, so even colors with similar values can look slightly different due to pigment concentration, binders, and finish.
With a Delta E of 4.8, the difference is enough that they should not be used on adjacent walls in the same room. You can use them in separate rooms of the same house, but be aware that walking from one room to the other may reveal the difference, especially if the rooms have similar lighting. For the most consistent look, pick one brand for all connected living spaces and reserve the other brand for visually separate rooms like bathrooms or bedrooms behind closed doors.
There are several practical reasons to look for a Sherwin Williams equivalent. Price differences between brands can be significant on large projects. Availability matters if your nearest paint store or home center specializes in Sherwin Williams. Some painters have strong preferences for one brand's formula based on coverage, dry time, or workability. And if you are touching up existing Sherwin Williams work, matching within the same brand gives you the best consistency for seamless results.
Match calculations use Delta E (CIE2000) computed from Lab color space conversion. Color data sourced from manufacturer specifications. Last reviewed: March 22, 2026.