Simply White → Behr
The closest Behr matches for Benjamin Moore Simply White (OC-117), ranked by perceptual color distance.
Finding a Behr Equivalent for Simply White
If you love Benjamin Moore Simply White but need a Behr alternative, you are not alone. This is one of the most common cross-brand paint matching searches, whether you are working with a painter who prefers Behr, your local store does not carry Benjamin Moore, or you simply want to compare prices across brands before committing.
Simply White (OC-117) is a very light white with warm yellow undertones. A clean, bright white with just enough warmth to avoid looking sterile. The slight yellow undertone keeps it from feeling cold. To find a good Behr match, we need a color that captures not just the right depth (LRV 91.7) but also that specific undertone character. That is where Delta E color science comes in.
We calculated the perceptual color distance between Simply White and every Behr color using the CIE2000 Delta E formula, which measures how different two colors look to the human eye. A Delta E under 2 means most people cannot tell the colors apart. Between 2 and 4, you might notice a difference in certain lighting. Above 5, the difference is clearly visible side by side.
The results are decent but not perfect. The closest Behr option is Ultra Pure White (PPU18-06) with a Delta E of 4.2, which is a "good match" level match. Behr's Ultra Pure White is cooler and cleaner. Not an exact match but serves a similar role as a bright warm-leaning white. You will want to test a sample before committing, as the difference may be noticeable in certain lighting.
Behr Matches for Simply White
Behr's Ultra Pure White is cooler and cleaner. Not an exact match but serves a similar role as a bright warm-leaning white.
| Simply White | Ultra Pure White | |
|---|---|---|
| LRV | 91.7 | 94 |
| Hex | #F9F5EB | #F7F7F5 |
| Undertone | Warm Yellow | True Neutral |
| Family | White | White |
Undertone Comparison
Simply White has warm yellow undertones. A clean, bright white with just enough warmth to avoid looking sterile. The slight yellow undertone keeps it from feeling cold.
Ultra Pure White has true neutral undertones. Behr's cleanest, purest white. About as close to a true white as you'll find in any brand. No noticeable undertone.
The undertone difference is worth paying attention to. While they are close in overall appearance, the different undertones mean they may diverge in certain lighting. Simply White's warm yellow quality may read differently than Ultra Pure White's true neutral character, especially in rooms with strong directional light or colored accents that could pull out one undertone more than the other. Test a sample in your specific room before committing.
How These Colors Behave in Different Lighting
Simply White in Your Room
Reads as a crisp, warm white in most lighting. In very warm south-facing light, the yellow can become noticeable. Under cool LEDs, it looks clean and bright.
Ultra Pure White in Your Room
Stays white in every lighting condition. The benchmark white that other whites are compared against.
LRV and Brightness
Simply White has an LRV of 91.7, while Ultra Pure White has an LRV of 94. These two colors reflect a very similar amount of light, so you should not notice a significant difference in room brightness when switching between them. The room will feel approximately the same in terms of light and space, which makes this a smoother transition.
Best Rooms for Simply White
Benjamin Moore recommends Simply White for: trim, ceilings, cabinets, whole house, bathroom. With an LRV of 91.7, this is a very light color that reflects a lot of light and works well in any room, including smaller spaces where you want to maintain a bright, open feel. It is light enough for whole-house use without making rooms feel washed out or sterile.
Ultra Pure White is recommended for: trim, ceilings, cabinets, modern interiors, bathroom. Both colors are recommended for similar applications, which confirms that this is a practical cross-brand match. You can use Ultra Pure White in the same rooms you planned for Simply White.
Simply White in Other Brands
Looking for Simply White equivalents in other brands besides Behr? We have matches across all major paint brands.
Frequently Asked Questions
The closest Behr match for Simply White (OC-117) is Ultra Pure White (PPU18-06) with a Delta E of 4.2, which rates as a "good match" match. Behr's Ultra Pure White is cooler and cleaner. Not an exact match but serves a similar role as a bright warm-leaning white. Delta E measures perceptual color distance on a scale where under 2 means nearly identical, 2 to 4 means close with subtle differences, and over 5 means clearly noticeable.
No, they are not identical. Simply White is a Benjamin Moore color with warm yellow undertones and an LRV of 91.7. Ultra Pure White is a Behr color with true neutral undertones and an LRV of 94. With a Delta E of 4.2, you will likely notice a difference, especially in bright or direct lighting. Paint formulations differ between brands, so even colors with similar values can look slightly different due to pigment concentration, binders, and finish.
With a Delta E of 4.2, the difference is enough that they should not be used on adjacent walls in the same room. You can use them in separate rooms of the same house, but be aware that walking from one room to the other may reveal the difference, especially if the rooms have similar lighting. For the most consistent look, pick one brand for all connected living spaces and reserve the other brand for visually separate rooms like bathrooms or bedrooms behind closed doors.
There are several practical reasons to look for a Behr equivalent. Price differences between brands can be significant on large projects. Availability matters if your nearest paint store or home center specializes in Behr. Some painters have strong preferences for one brand's formula based on coverage, dry time, or workability. And if you are touching up existing Behr work, matching within the same brand gives you the best consistency for seamless results.
Match calculations use Delta E (CIE2000) computed from Lab color space conversion. Color data sourced from manufacturer specifications. Last reviewed: March 22, 2026.