Finding a Farrow & Ball Equivalent for Steam

If you love Benjamin Moore Steam but need a Farrow & Ball alternative, you are not alone. This is one of the most common cross-brand paint matching searches, whether you are working with a painter who prefers Farrow & Ball, your local store does not carry Benjamin Moore, or you simply want to compare prices across brands before committing.

Steam (AF-15) is a very light white with warm cream undertones. A warm off-white with cream undertones. Similar to Linen White. To find a good Farrow & Ball match, we need a color that captures not just the right depth (LRV 82.68) but also that specific undertone character. That is where Delta E color science comes in.

We calculated the perceptual color distance between Steam and every Farrow & Ball color using the CIE2000 Delta E formula, which measures how different two colors look to the human eye. A Delta E under 2 means most people cannot tell the colors apart. Between 2 and 4, you might notice a difference in certain lighting. Above 5, the difference is clearly visible side by side.

The good news: there is a strong Farrow & Ball match for Steam. Strong White (No.2001) comes in with a Delta E of 2.1, which puts it in the "excellent match" range. Strong White is the closest Farrow & Ball option at LRV 82. Very close match with F&B's signature chalky depth.

Farrow & Ball Matches for Steam

Strong White No.2001
Excellent match · ΔE 2.1

Strong White is the closest Farrow & Ball option at LRV 82. Very close match with F&B's signature chalky depth.

SteamStrong White
LRV82.6882
Hex#EDE9DF#EAE6DE
UndertoneWarm CreamWarm Cream
FamilyWhiteWhite

Undertone Comparison

Steam has warm cream undertones. A warm off-white with cream undertones. Similar to Linen White.

Strong White has warm cream undertones. A warm, creamy white with depth. More color than a pure white but still reads as white. The warmth comes from subtle cream undertones.

These two colors share the same undertone family, which is a good sign for a cross-brand swap. The undertone similarity means they will behave similarly as lighting changes throughout the day, and they should coordinate well with the same accent colors, trim, and furnishings.

How These Colors Behave in Different Lighting

Steam in Your Room

Warm and cozy. Reads as a rich warm white.

Strong White in Your Room

Warm and inviting. Reads as a rich, warm white rather than stark. The F&B pigmentation gives it remarkable depth for a white.

LRV and Brightness

Steam has an LRV of 82.68, while Strong White has an LRV of 82. These two colors reflect a very similar amount of light, so you should not notice a significant difference in room brightness when switching between them. The room will feel approximately the same in terms of light and space, which makes this a smoother transition.

Best Rooms for Steam

Benjamin Moore recommends Steam for: whole house, living room, bedroom, hallway. With an LRV of 82.68, this is a very light color that reflects a lot of light and works well in any room, including smaller spaces where you want to maintain a bright, open feel. It is light enough for whole-house use without making rooms feel washed out or sterile.

Strong White is recommended for: whole house, trim, living room, bedroom, kitchen. Both colors are recommended for similar applications, which confirms that this is a practical cross-brand match. You can use Strong White in the same rooms you planned for Steam.

Steam in Other Brands

Looking for Steam equivalents in other brands besides Farrow & Ball? We have matches across all major paint brands.

Frequently Asked Questions

The closest Farrow & Ball match for Steam (AF-15) is Strong White (No.2001) with a Delta E of 2.1, which rates as a "excellent match" match. Strong White is the closest Farrow & Ball option at LRV 82. Very close match with F&B's signature chalky depth. Delta E measures perceptual color distance on a scale where under 2 means nearly identical, 2 to 4 means close with subtle differences, and over 5 means clearly noticeable.

No, they are not identical. Steam is a Benjamin Moore color with warm cream undertones and an LRV of 82.68. Strong White is a Farrow & Ball color with warm cream undertones and an LRV of 82. With a Delta E of 2.1, the difference is subtle and mainly visible in direct side-by-side comparison. Paint formulations differ between brands, so even colors with similar values can look slightly different due to pigment concentration, binders, and finish.

With a Delta E of 2.1, these colors are close enough to use in separate rooms of the same house without a jarring difference. However, avoid painting them on adjacent walls in the same room, as even subtle differences become apparent at a hard edge where two paints meet. For the smoothest result, use one brand consistently within each connected space and reserve the other brand for rooms that are visually separated.

There are several practical reasons to look for a Farrow & Ball equivalent. Price differences between brands can be significant on large projects. Availability matters if your nearest paint store or home center specializes in Farrow & Ball. Some painters have strong preferences for one brand's formula based on coverage, dry time, or workability. And if you are touching up existing Farrow & Ball work, matching within the same brand gives you the best consistency for seamless results.

Colors on screen are approximations. Your monitor, lighting, and paint finish will affect how colors appear in your space. Always test with a physical paint sample before purchasing.

Match calculations use Delta E (CIE2000) computed from Lab color space conversion. Color data sourced from manufacturer specifications. Last reviewed: March 22, 2026.