Charleston Gray → Sherwin Williams
The closest Sherwin Williams matches for Farrow & Ball Charleston Gray (No.243), ranked by perceptual color distance.
Finding a Sherwin Williams Equivalent for Charleston Gray
If you love Farrow & Ball Charleston Gray but need a Sherwin Williams alternative, you are not alone. This is one of the most common cross-brand paint matching searches, whether you are working with a painter who prefers Sherwin Williams, your local store does not carry Farrow & Ball, or you simply want to compare prices across brands before committing.
Charleston Gray (No.243) is a medium-dark gray with warm greige undertones. A warm greige named for the Bloomsbury artists' home in Sussex. More gray than Joa's White, warmer than Plummett. Artistic and cultivated. To find a good Sherwin Williams match, we need a color that captures not just the right depth (LRV 32) but also that specific undertone character. That is where Delta E color science comes in.
We calculated the perceptual color distance between Charleston Gray and every Sherwin Williams color using the CIE2000 Delta E formula, which measures how different two colors look to the human eye. A Delta E under 2 means most people cannot tell the colors apart. Between 2 and 4, you might notice a difference in certain lighting. Above 5, the difference is clearly visible side by side.
The results are decent but not perfect. The closest Sherwin Williams option is Felted Wool (SW 9171) with a Delta E of 3.8, which is a "good match" level match. Felted Wool is close. You will want to test a sample before committing, as the difference may be noticeable in certain lighting.
Sherwin Williams Matches for Charleston Gray
Felted Wool is close.
| Charleston Gray | Felted Wool | |
|---|---|---|
| LRV | 32 | 44 |
| Hex | #AFABA2 | #BCB7AE |
| Undertone | Warm Greige | Warm Wool Greige |
| Family | Gray | Greige |
Undertone Comparison
Charleston Gray has warm greige undertones. A warm greige named for the Bloomsbury artists' home in Sussex. More gray than Joa's White, warmer than Plummett. Artistic and cultivated.
Felted Wool has warm wool greige undertones. A warm greige with the textural quality of felted wool. At medium depth, it adds warmth and substance. Named for the fabric, it carries that same handmade, organic quality.
These two colors share the same undertone family, which is a good sign for a cross-brand swap. The undertone similarity means they will behave similarly as lighting changes throughout the day, and they should coordinate well with the same accent colors, trim, and furnishings.
How These Colors Behave in Different Lighting
Charleston Gray in Your Room
Warm and balanced. In bright rooms, a warm mid-tone greige. In dim rooms, cozy and grounding.
Felted Wool in Your Room
The warmth is consistent and organic. In bright rooms, the greige reads as warm and natural. In dim rooms, cozy and inviting.
LRV and Brightness
Charleston Gray has an LRV of 32, while Felted Wool has an LRV of 44. That means Felted Wool reflects more light. If you switch from Charleston Gray to Felted Wool, the room should feel slightly brighter and more open.
Best Rooms for Charleston Gray
Farrow & Ball recommends Charleston Gray for: living room, dining room, bedroom, hallway, office. With an LRV of 32, this is a medium-dark color that is in the medium range, adding real depth and presence to a room. It works best in rooms with good natural light or as an accent wall color. In smaller or darker rooms, pair it with bright white trim to keep the space from feeling closed in.
Felted Wool is recommended for: living room, bedroom, dining room, hallway, office. Both colors are recommended for similar applications, which confirms that this is a practical cross-brand match. You can use Felted Wool in the same rooms you planned for Charleston Gray.
Charleston Gray in Other Brands
Looking for Charleston Gray equivalents in other brands besides Sherwin Williams? We have matches across all major paint brands.
Frequently Asked Questions
The closest Sherwin Williams match for Charleston Gray (No.243) is Felted Wool (SW 9171) with a Delta E of 3.8, which rates as a "good match" match. Felted Wool is close. Delta E measures perceptual color distance on a scale where under 2 means nearly identical, 2 to 4 means close with subtle differences, and over 5 means clearly noticeable.
No, they are not identical. Charleston Gray is a Farrow & Ball color with warm greige undertones and an LRV of 32. Felted Wool is a Sherwin Williams color with warm wool greige undertones and an LRV of 44. With a Delta E of 3.8, the difference is subtle and mainly visible in direct side-by-side comparison. Paint formulations differ between brands, so even colors with similar values can look slightly different due to pigment concentration, binders, and finish.
With a Delta E of 3.8, the difference is enough that they should not be used on adjacent walls in the same room. You can use them in separate rooms of the same house, but be aware that walking from one room to the other may reveal the difference, especially if the rooms have similar lighting. For the most consistent look, pick one brand for all connected living spaces and reserve the other brand for visually separate rooms like bathrooms or bedrooms behind closed doors.
There are several practical reasons to look for a Sherwin Williams equivalent. Price differences between brands can be significant on large projects. Availability matters if your nearest paint store or home center specializes in Sherwin Williams. Some painters have strong preferences for one brand's formula based on coverage, dry time, or workability. And if you are touching up existing Sherwin Williams work, matching within the same brand gives you the best consistency for seamless results.
Match calculations use Delta E (CIE2000) computed from Lab color space conversion. Color data sourced from manufacturer specifications. Last reviewed: March 22, 2026.