Joa's White → Behr
The closest Behr matches for Farrow & Ball Joa's White (No.226), ranked by perceptual color distance.
Finding a Behr Equivalent for Joa's White
If you love Farrow & Ball Joa's White but need a Behr alternative, you are not alone. This is one of the most common cross-brand paint matching searches, whether you are working with a painter who prefers Behr, your local store does not carry Farrow & Ball, or you simply want to compare prices across brands before committing.
Joa's White (No.226) is a medium cream with warm rich cream undertones. A warm, rich cream named for F&B founder Joa Studholme. More depth than Clunch, warmer than Stony Ground. A personal, meaningful color in the F&B range. To find a good Behr match, we need a color that captures not just the right depth (LRV 56) but also that specific undertone character. That is where Delta E color science comes in.
We calculated the perceptual color distance between Joa's White and every Behr color using the CIE2000 Delta E formula, which measures how different two colors look to the human eye. A Delta E under 2 means most people cannot tell the colors apart. Between 2 and 4, you might notice a difference in certain lighting. Above 5, the difference is clearly visible side by side.
The results are decent but not perfect. The closest Behr option is Coastal Beige (PPU7-08) with a Delta E of 3.7, which is a "good match" level match. Coastal Beige is the closest Behr option. Similar character. You will want to test a sample before committing, as the difference may be noticeable in certain lighting.
Behr Matches for Joa's White
Coastal Beige is the closest Behr option. Similar character.
| Joa's White | Coastal Beige | |
|---|---|---|
| LRV | 56 | 55 |
| Hex | #D2C9BA | #CFC6B7 |
| Undertone | Warm Rich Cream | Warm Coastal Beige |
| Family | Cream | Beige |
Undertone Comparison
Joa's White has warm rich cream undertones. A warm, rich cream named for F&B founder Joa Studholme. More depth than Clunch, warmer than Stony Ground. A personal, meaningful color in the F&B range.
Coastal Beige has warm coastal beige undertones. A warm, sandy beige with coastal quality.
The undertone difference is worth paying attention to. While they are close in overall appearance, the different undertones mean they may diverge in certain lighting. Joa's White's warm rich cream quality may read differently than Coastal Beige's warm coastal beige character, especially in rooms with strong directional light or colored accents that could pull out one undertone more than the other. Test a sample in your specific room before committing.
How These Colors Behave in Different Lighting
Joa's White in Your Room
Warm and rich. In bright rooms, a warm cream with real body. In dim rooms, cozy and inviting.
Coastal Beige in Your Room
Warm and sandy. Natural and breezy.
LRV and Brightness
Joa's White has an LRV of 56, while Coastal Beige has an LRV of 55. These two colors reflect a very similar amount of light, so you should not notice a significant difference in room brightness when switching between them. The room will feel approximately the same in terms of light and space, which makes this a smoother transition.
Best Rooms for Joa's White
Farrow & Ball recommends Joa's White for: living room, bedroom, hallway, kitchen, dining room. With an LRV of 56, this is a medium color that is in the medium-light range, reflecting enough light to keep rooms feeling open while adding more color and depth than a white or off-white. It works well in living rooms, bedrooms, and hallways where you want warmth and character without darkness.
Coastal Beige is recommended for: living room, bedroom, hallway, dining room, whole house. Both colors are recommended for similar applications, which confirms that this is a practical cross-brand match. You can use Coastal Beige in the same rooms you planned for Joa's White.
Joa's White in Other Brands
Looking for Joa's White equivalents in other brands besides Behr? We have matches across all major paint brands.
Frequently Asked Questions
The closest Behr match for Joa's White (No.226) is Coastal Beige (PPU7-08) with a Delta E of 3.7, which rates as a "good match" match. Coastal Beige is the closest Behr option. Similar character. Delta E measures perceptual color distance on a scale where under 2 means nearly identical, 2 to 4 means close with subtle differences, and over 5 means clearly noticeable.
No, they are not identical. Joa's White is a Farrow & Ball color with warm rich cream undertones and an LRV of 56. Coastal Beige is a Behr color with warm coastal beige undertones and an LRV of 55. With a Delta E of 3.7, the difference is subtle and mainly visible in direct side-by-side comparison. Paint formulations differ between brands, so even colors with similar values can look slightly different due to pigment concentration, binders, and finish.
With a Delta E of 3.7, the difference is enough that they should not be used on adjacent walls in the same room. You can use them in separate rooms of the same house, but be aware that walking from one room to the other may reveal the difference, especially if the rooms have similar lighting. For the most consistent look, pick one brand for all connected living spaces and reserve the other brand for visually separate rooms like bathrooms or bedrooms behind closed doors.
There are several practical reasons to look for a Behr equivalent. Price differences between brands can be significant on large projects. Availability matters if your nearest paint store or home center specializes in Behr. Some painters have strong preferences for one brand's formula based on coverage, dry time, or workability. And if you are touching up existing Behr work, matching within the same brand gives you the best consistency for seamless results.
Match calculations use Delta E (CIE2000) computed from Lab color space conversion. Color data sourced from manufacturer specifications. Last reviewed: March 22, 2026.