Creamy (SW 7012)
A warm cream off-white. More yellow than Alabaster, more white than Dover White. A classic warm cream.
About Sherwin Williams Creamy
Creamy (SW 7012) is a cream from Sherwin Williams's collection with an LRV of 81 and warm cream undertones. A warm cream off-white. More yellow than Alabaster, more white than Dover White. A classic warm cream.
As a very light color, Creamy reflects a significant amount of light back into the room, making it an excellent choice for spaces where you want maximum brightness. It works as both a wall color and a trim or cabinet color, and it is light enough to use throughout an entire home without any room feeling closed in or dark. The high LRV means it will look bright even in rooms with limited natural light, though the undertones may shift depending on your light source.
Light Reflectance Value (LRV)
Creamy has an LRV of 81, placing it in the very light range on the 0-to-100 scale. LRV measures the percentage of visible light a color reflects. A pure black has an LRV of 0 and a pure white has an LRV of 100. Understanding a color's LRV helps you predict how it will feel in your space: higher LRV means brighter and more spacious, lower LRV means cozier and more intimate.
Undertone Analysis
Creamy has warm cream undertones. Undertones are the subtle background colors that become visible in different lighting conditions. Even colors that look "neutral" in the store will reveal their undertones once they are on your walls and interacting with natural light, artificial light, and the colors around them.
A warm cream off-white. More yellow than Alabaster, more white than Dover White. A classic warm cream. Warm undertones like these pair naturally with other warm elements: honey-toned wood floors, brass and gold hardware, cream-colored textiles, and warm-toned furnishings. They can clash with strongly cool elements like icy blue accents or chrome fixtures, though the effect depends on the strength of the undertone.
Lighting Behavior
The cream warmth is gentle and consistent. Reads as a warm off-white in all conditions.
Every paint color looks different depending on the light source in your room. South-facing rooms get warm, direct sunlight that brings out yellow and warm undertones. North-facing rooms get cool, indirect light that emphasizes blue and gray undertones. East-facing rooms are bright and warm in the morning, cooler in the afternoon. West-facing rooms are the opposite: cool morning, warm afternoon. Incandescent and warm LED bulbs push colors warmer, while cool-white LEDs and fluorescent tubes push colors cooler. To avoid surprises, always test Creamy with a physical sample on your actual wall, and observe it at different times of day before committing.
Best Rooms for Creamy
Sherwin Williams recommends Creamy for: whole house, trim, living room, bedroom, hallway.
Creamy is versatile enough to use as a whole-house color, providing a consistent, cohesive look as you move from room to room. Whole-house colors need to work in multiple lighting conditions and alongside various furnishings, which is why a balanced LRV (81) and manageable undertones are essential. Creamy handles this well. As a trim color, Creamy provides a clean frame for wall colors without the starkness of a pure white. It softens the transition between wall and trim while still reading as "white" in most contexts.
Closest Matches in Other Brands
Find the closest equivalent to Sherwin Williams Creamy from other paint brands. Matches are calculated using Delta E (CIE2000), the industry standard for measuring perceptual color difference.
Benjamin Moore Matches
Linen White is very close. Both are warm cream off-whites.
View all Benjamin Moore matches →Behr Matches
Behr Swiss Coffee is a reasonable match.
View all Behr matches →Coordinating Colors
These colors pair beautifully with Creamy for a cohesive palette. Use them for trim, accents, adjacent rooms, or furniture to create a well-designed space.
Frequently Asked Questions
We are still researching the best Sherwin Williams match for this color. Check back soon for updated match data.
Creamy has warm cream undertones. A warm cream off-white. More yellow than Alabaster, more white than Dover White. A classic warm cream. Undertones become most visible when the color is on a large surface like a wall, and they shift depending on the light source in your room. Always test with a physical sample in your specific space to see how the undertones interact with your lighting, flooring, and furnishings.
Creamy (SW 7012) has a Light Reflectance Value (LRV) of 81, which puts it in the very light range. LRV measures the percentage of light a color reflects on a scale from 0 (pure black) to 100 (pure white). At 81, this is a light color that will keep rooms feeling bright and open.
Creamy leans warm. The warm cream undertones give it a cozy, inviting quality. It pairs naturally with other warm elements like wood tones, brass hardware, and cream textiles. In north-facing rooms, the warmth is especially welcoming.
Color data sourced from manufacturer specifications. Match calculations use Delta E (CIE2000) computed from Lab color space conversion. Last reviewed: March 22, 2026.