Incredible White → Farrow & Ball
The closest Farrow & Ball matches for Sherwin Williams Incredible White (SW 7028), ranked by perceptual color distance.
Finding a Farrow & Ball Equivalent for Incredible White
If you love Sherwin Williams Incredible White but need a Farrow & Ball alternative, you are not alone. This is one of the most common cross-brand paint matching searches, whether you are working with a painter who prefers Farrow & Ball, your local store does not carry Sherwin Williams, or you simply want to compare prices across brands before committing.
Incredible White (SW 7028) is a light white with warm off-white undertones. A warm off-white with gentle beige undertones. More color than Extra White, less cream than Alabaster. A subtle warm neutral. To find a good Farrow & Ball match, we need a color that captures not just the right depth (LRV 74) but also that specific undertone character. That is where Delta E color science comes in.
We calculated the perceptual color distance between Incredible White and every Farrow & Ball color using the CIE2000 Delta E formula, which measures how different two colors look to the human eye. A Delta E under 2 means most people cannot tell the colors apart. Between 2 and 4, you might notice a difference in certain lighting. Above 5, the difference is clearly visible side by side.
The good news: there is a strong Farrow & Ball match for Incredible White. Blackened (No.2011) comes in with a Delta E of 2.3, which puts it in the "excellent match" range. Blackened is the closest Farrow & Ball option at LRV 72. Very close match with F&B's signature chalky depth.
Farrow & Ball Matches for Incredible White
Blackened is the closest Farrow & Ball option at LRV 72. Very close match with F&B's signature chalky depth.
| Incredible White | Blackened | |
|---|---|---|
| LRV | 74 | 72 |
| Hex | #E0DCD5 | #DBD9D4 |
| Undertone | Warm Off-White | Cool Off-White |
| Family | White | White |
Undertone Comparison
Incredible White has warm off-white undertones. A warm off-white with gentle beige undertones. More color than Extra White, less cream than Alabaster. A subtle warm neutral.
Blackened has cool off-white undertones. A cool, sophisticated off-white with gray undertones. More gray than a typical white.
The undertone difference is worth paying attention to. While they are close in overall appearance, the different undertones mean they may diverge in certain lighting. Incredible White's warm off-white quality may read differently than Blackened's cool off-white character, especially in rooms with strong directional light or colored accents that could pull out one undertone more than the other. Test a sample in your specific room before committing.
How These Colors Behave in Different Lighting
Incredible White in Your Room
Reads as a sophisticated warm off-white in most rooms. Enough warmth to feel inviting without reading as beige.
Blackened in Your Room
In bright rooms, reads as a cool, refined white. In dim rooms, the gray adds depth.
LRV and Brightness
Incredible White has an LRV of 74, while Blackened has an LRV of 72. These two colors reflect a very similar amount of light, so you should not notice a significant difference in room brightness when switching between them. The room will feel approximately the same in terms of light and space, which makes this a smoother transition.
Best Rooms for Incredible White
Sherwin Williams recommends Incredible White for: whole house, hallway, bedroom, living room, bathroom. With an LRV of 74, this is a light color that is in the medium-light range, reflecting enough light to keep rooms feeling open while adding more color and depth than a white or off-white. It works well in living rooms, bedrooms, and hallways where you want warmth and character without darkness.
Blackened is recommended for: whole house, bedroom, bathroom, hallway. Both colors are recommended for similar applications, which confirms that this is a practical cross-brand match. You can use Blackened in the same rooms you planned for Incredible White.
Incredible White in Other Brands
Looking for Incredible White equivalents in other brands besides Farrow & Ball? We have matches across all major paint brands.
Frequently Asked Questions
The closest Farrow & Ball match for Incredible White (SW 7028) is Blackened (No.2011) with a Delta E of 2.3, which rates as a "excellent match" match. Blackened is the closest Farrow & Ball option at LRV 72. Very close match with F&B's signature chalky depth. Delta E measures perceptual color distance on a scale where under 2 means nearly identical, 2 to 4 means close with subtle differences, and over 5 means clearly noticeable.
No, they are not identical. Incredible White is a Sherwin Williams color with warm off-white undertones and an LRV of 74. Blackened is a Farrow & Ball color with cool off-white undertones and an LRV of 72. With a Delta E of 2.3, the difference is subtle and mainly visible in direct side-by-side comparison. Paint formulations differ between brands, so even colors with similar values can look slightly different due to pigment concentration, binders, and finish.
With a Delta E of 2.3, these colors are close enough to use in separate rooms of the same house without a jarring difference. However, avoid painting them on adjacent walls in the same room, as even subtle differences become apparent at a hard edge where two paints meet. For the smoothest result, use one brand consistently within each connected space and reserve the other brand for rooms that are visually separated.
There are several practical reasons to look for a Farrow & Ball equivalent. Price differences between brands can be significant on large projects. Availability matters if your nearest paint store or home center specializes in Farrow & Ball. Some painters have strong preferences for one brand's formula based on coverage, dry time, or workability. And if you are touching up existing Farrow & Ball work, matching within the same brand gives you the best consistency for seamless results.
Match calculations use Delta E (CIE2000) computed from Lab color space conversion. Color data sourced from manufacturer specifications. Last reviewed: March 22, 2026.