Pure White → PPG
The closest PPG matches for Sherwin Williams Pure White (SW 7005), ranked by perceptual color distance.
Finding a PPG Equivalent for Pure White
If you love Sherwin Williams Pure White but need a PPG alternative, you are not alone. This is one of the most common cross-brand paint matching searches, whether you are working with a painter who prefers PPG, your local store does not carry Sherwin Williams, or you simply want to compare prices across brands before committing.
Pure White (SW 7005) is a very light white with warm cream undertones. A warm white that's slightly creamier than Extra White but not as warm as Alabaster. The Goldilocks of SW whites. To find a good PPG match, we need a color that captures not just the right depth (LRV 84) but also that specific undertone character. That is where Delta E color science comes in.
We calculated the perceptual color distance between Pure White and every PPG color using the CIE2000 Delta E formula, which measures how different two colors look to the human eye. A Delta E under 2 means most people cannot tell the colors apart. Between 2 and 4, you might notice a difference in certain lighting. Above 5, the difference is clearly visible side by side.
The results are decent but not perfect. The closest PPG option is Rendezvous (PPG1001-1-2) with a Delta E of 3, which is a "good match" level match. Rendezvous is close. Clean and bright with a hint of warmth. You will want to test a sample before committing, as the difference may be noticeable in certain lighting.
PPG Matches for Pure White
Rendezvous is close. Clean and bright with a hint of warmth.
| Pure White | Rendezvous | |
|---|---|---|
| LRV | 84 | 82 |
| Hex | #EDECE6 | #EBE7DF |
| Undertone | Warm Cream | Warm Cream White |
| Family | White | White |
Undertone Comparison
Pure White has warm cream undertones. A warm white that's slightly creamier than Extra White but not as warm as Alabaster. The Goldilocks of SW whites.
Rendezvous has warm cream white undertones. A warm cream white. PPG's go-to warm white for trim and walls. Less golden than Gypsum, brighter than Whiskers.
These two colors share the same undertone family, which is a good sign for a cross-brand swap. The undertone similarity means they will behave similarly as lighting changes throughout the day, and they should coordinate well with the same accent colors, trim, and furnishings.
How These Colors Behave in Different Lighting
Pure White in Your Room
Reads as a clean, slightly warm white in most conditions. Less creamy than Alabaster, more warm than Extra White. Very versatile.
Rendezvous in Your Room
Clean and warm. Reads as a warm bright white in most rooms. Inviting without being obviously cream.
LRV and Brightness
Pure White has an LRV of 84, while Rendezvous has an LRV of 82. These two colors reflect a very similar amount of light, so you should not notice a significant difference in room brightness when switching between them. The room will feel approximately the same in terms of light and space, which makes this a smoother transition.
Best Rooms for Pure White
Sherwin Williams recommends Pure White for: trim, ceilings, cabinets, whole house, bathroom. With an LRV of 84, this is a very light color that reflects a lot of light and works well in any room, including smaller spaces where you want to maintain a bright, open feel. It is light enough for whole-house use without making rooms feel washed out or sterile.
Rendezvous is recommended for: trim, whole house, cabinets, bedroom, living room. Both colors are recommended for similar applications, which confirms that this is a practical cross-brand match. You can use Rendezvous in the same rooms you planned for Pure White.
Pure White in Other Brands
Looking for Pure White equivalents in other brands besides PPG? We have matches across all major paint brands.
Frequently Asked Questions
The closest PPG match for Pure White (SW 7005) is Rendezvous (PPG1001-1-2) with a Delta E of 3, which rates as a "good match" match. Rendezvous is close. Clean and bright with a hint of warmth. Delta E measures perceptual color distance on a scale where under 2 means nearly identical, 2 to 4 means close with subtle differences, and over 5 means clearly noticeable.
No, they are not identical. Pure White is a Sherwin Williams color with warm cream undertones and an LRV of 84. Rendezvous is a PPG color with warm cream white undertones and an LRV of 82. With a Delta E of 3, the difference is subtle and mainly visible in direct side-by-side comparison. Paint formulations differ between brands, so even colors with similar values can look slightly different due to pigment concentration, binders, and finish.
With a Delta E of 3, these colors are close enough to use in separate rooms of the same house without a jarring difference. However, avoid painting them on adjacent walls in the same room, as even subtle differences become apparent at a hard edge where two paints meet. For the smoothest result, use one brand consistently within each connected space and reserve the other brand for rooms that are visually separated.
There are several practical reasons to look for a PPG equivalent. Price differences between brands can be significant on large projects. Availability matters if your nearest paint store or home center specializes in PPG. Some painters have strong preferences for one brand's formula based on coverage, dry time, or workability. And if you are touching up existing PPG work, matching within the same brand gives you the best consistency for seamless results.
Match calculations use Delta E (CIE2000) computed from Lab color space conversion. Color data sourced from manufacturer specifications. Last reviewed: March 22, 2026.